The shopper marketing journey starts from first contact till the till rings. This campaign used a tag on the existing TV to promote an online 'Stain game' where everyone won at least a sample pack of vanish stain remover. The 'Every Wash a Winner' spoke to the heart of the frustration of trying to remove stains with a poor result.
April longtimeago
by IdeasMan
Illustrator • tv production • photoshop • indesign • scriptwriting.• digital
