Client requested a new look for this frankly under-funded brand. We have taken it more modern and associated it with the fun you can have with more rather than the softening of regret through over-indulgence. The "Love the Lemon" theme is full of promise and can be extended almost indefinately across social media and beyond.
June 1999
by IdeasMan
Concept • Design • Copywriting • Photoshop • Illustrator •